From today's Independent
It's Tuesday evening in RTE's Studio 6, a tiny space that's about to play host to something pretty big: the first ever live advert on Irish television. The 90-second commercial for 11850 Directory Enquiries is due to air on TV, radio and the web during half-time in the Munster vsNew Zealand rugby match, and everyone involved, from broadcasters to ad men, seem eerily, suspiciously calm. Continue here.
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